Swiss Travel Industry Expresses Overwhelming Support for Philippine Tourism
A Swiss journalist presenting his recent experience in the Philippines
At the Asia
Workshop 2013, an annual tourism event in
Switzerland, participants and guests expressed
overwhelming support for the recovery of the tourism industry in the
The one-day event held at the Swissötel in Zurich last 18 November
2013 and participated in by travel service providers
and travel agencies in Switzerland and abroad, was aimed to
promote travel to Asia by providing a wide range of information
on the products and services available in this region.
The country in focus during this event - or so-called “host country” - was the Philippines.
As host country, the Philippines was given the opportunity to present
to the participants, comprising an audience of more
than 500 people, the country of 7,107 islands, its
culture, it’s nature, and the activies it can offer
to visiting travelers.
Asia Pacific Workshop participants
(Photo Courtesy of Ms Myriam Brunner/ Asia Pacific Workshop.ch)
the event took place at the height of the on-going
relief operations following Typhoon Haiyan, questions and
discussions centered on the level of destruction in central
Philippines, the status of rehabilitation efforts
and the plight of the Philippine tourism..
Team Philippines took the occasion to inform the workshop
participants, including the Swiss media, that relief
efforts are in full swing, that only a small portion
of central Philippines has been affected by Typhoon Haiyan
and majority of tourism products are still available,
and most of all, that we will be able to rebuild what has
been lost, even surpassing what has been.
The team was able to give a different perspective to the slogan “It’s
more fun in the Philippines” – emphasizing that “fun” is not just
enjoyment or merriment, but “feeling good” when you express solidarity
with those in difficulty.
Expressions of support for and solidarity with the Philippines was
continuous all throughout the event, with travel agencies and
associations giving re-assurance that they are standing by the
Philippines and will actively promote country as a travel destination.
in this Asia Workshop was led by the Philippine
Tourism Office in Frankfurt with the full support of the
Philippine Embassy in Berne.